Benefits Week

Case Study


Client Profile:

  • Media Industry

  • 3 locations

  • 400 employees

  • Large benefits package

The Challenge:

Our client fell into the trap of continually offering new benefits to entice their staff.  However, this wasn’t boosting the levels of engagement that they’d hoped for and approached us to try and engage their staff in their package.


What we did:

Research - we found out that lots of employees were unaware of what their benefits package was.  We then decided to conduct a benefits week, which was to boost awareness and offer employees the chance to have their say on what was most important to them.

Promotion - a series of communications were sent out to promote the benefits week and spark the interest of the employees

Presentations - lemonade conducted a series of presentations around their benefits package, having a qualified financial adviser on hand proved very popular with staff

Exhibition - providers and third parties were invited to hold an exhibition stand in the head office so that employees had the chance to come by and ask questions

Follow Up - as part of our communication campaign, we didn’t stop after the event.  From the research, we found out which benefits were of most value and what FAQ’s kept popping up, which we then turned into actionable insights to improve communications over the coming months.


A benefits week is a great way to promote what you offer as an employer, as often this is overlooked by members of staff
— David Pugh, Managing Partner

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